Unified Simplicity

The theory behind coherence

We approach information technology, social science, and evolution from a unified perspective

coherence.software design for the decentralized economy and society

Coherence is the flip side of chaos. Coherence is how homogenous and unified a system is. The degree by which one system works with another can be described as resonance.

Today's world is puzzling and chaotic, as information technologists and social scientists we approach inter-related complex systems as a whole. Knowing how much “coherence” is in your system and how much “resonance” there is between your systems gives you an indication of your network’s or agency’s stability and efficiency.

We strive for resonance. Resonance describes how two or more systems are vibrating together to be part of a greater whole. In music, tempo and rhythm establish the pulse that unites the various musicians into a coherent whole.

At the people-level, coherence and resonance can be improved through fostering a culture of collaboration, defining clear roles and responsibilities, and allowing members to learn and grow.

Integral Approach
What is Integral? The dictionary definition is: Essential or necessary for completeness; Possessing everything essential; entire. Very often what blocks a client from succeeding is a particular belief about the world that he/she takes as fact or unchangeable.
Open Source
The open-source model is a decentralized software-development model that encourages open collaboration. A main principle of open-source software development is peer production, with products such as source code, blueprints, and documentation freely available to the public. 
Social Good
Our organization is committed to ethical projects that benefit the largest number of people in the largest possible way, such as clean air, clean water, healthcare, and literacy.

Ted Schulman

Founder, Managing Partner

Ted Schulman, technology and culture strategist, is recognized as a visionary blockchain expert working with advanced technologies across all platforms and user interactions. Ted’s career spans advertising, financial services, technology innovation, and a commitment to social evolutionary projects.

Ted brings credibility that is informed by deep experience with major engagements. His diverse background as a creative director, information architect, and cultural anthropologist offers a strong foundation for his collaborations at the intersection of social and technological evolution.

Ted has worked for clients including 360i, AIG, AT&T, Association of International Seafood Professionals, BBDO, DC Comics, Disney, Ellis Island Immigration Museum, Fireman's Fund, Ford, GE, Grey, Hanna-Barbera, IBM, Lazard Frères, Lucent, MasterCard, McCann, Merrill Lynch, MONY, NYMEX, Ogilvy, People's Food Coop, Rockefeller Group, Salomon Brothers, Sony, TBWA\Chiat\Day, and Visa.

  • sony
  • disney
  • venture
  • manup
  • seafood
  • merril
  • lazard
  • ford
  • dc
  • att
  • ge
  • trialacad
  • zimmer
  • i360
  • aig
  • ghcc
  • rip
  • mccann
  • sprint
  • express
  • oglvy
  • mony
  • nymex
  • lucent
  • mastercard
  • usia
  • hanna
  • citytech
  • firemans
  • visa
  • rockerfeller
  • ellis
  • grey
  • tbwa
  • ibm
  • ralphlauren
  • guinness
  • jerseycity
  • atmosphere
  • pfizer

Coherent People

Management Team

Joel Stevens


Joel Stevens brings with him the experience of working at Hearst Corporation in its Digital Media department as a Digital Media Producer where he executed unique advertorial experiences for companies including Nike, P&G, and Unilever on Hearst’s website properties such as Cosmopolitan, Esquire, Marie Claire, Harper's Bazaar, Redbook, Good Housekeeping, Popular Mechanics, and others. Joel also initiated new best practices and code review processes for the department while working there.

While working in the naming and branding industry with GK Brand as their Web Developer, Joel built websites and web applications for companies launching new products and new brands while also participating in logo design, name creation, brand name research, messaging alignment, and conducting focus groups. As part of GK Brand, Joel also worked with non-profit and non-governmental organizations such as Meaningful World, Service Program for Older People in New York City, and Queen Community House. 

Barbara DaCosta

Business Management AND COMPLIANCE

Barbara DaCosta has over two decades of program/project management experience in business and IT transformations. Her experience is diverse, ranging from global big banks (including JP Morgan, Barclays, BNP Paribas, BNY Mellon, Credit Suisse) to New York City government, in delivering robust enterprise-wide infrastructure, risk management, and regulatory compliance solutions. Barbara also helps entrepreneurs and minority women-owned business enterprises to develop and grow strategically. She is an active volunteer in civic/community transformations and provides project management training, mentoring and coaching to professionals and business leaders.

Barbara holds a master’s degree in Public Administration from CUNY/Bernard Baruch College, a bachelor’s degree in Information Systems Management from CUNY/York College, and a certificate in Nonprofit Leadership from Fordham University. In addition, she holds a project management professional (PMP) from the Project Management Institute and a certified scrum master (CSM) from the Scrum Alliance.

Brett Barndt

Engagement Management and Strategy

Brett Barndt has worked on launches of transformative knowledge, business intelligence, and network-based products.  Hand in hand with product strategy, a major role has always been building the sales capacities needed for launching innovations into the marketplace. 

He’s driven major change in large and small firms using a mix of selling, client engagement, strategy, and coaching skill. He's worked for smaller units of Holtzbrinck Publishing Group, Citigroup, and Interpublic Group, as well as KPMG Consulting, Thomson Reuters, and boutique research firm Envirosell. Brett also teaches strategic design at Parsons School of Design.

Harvey Newman


Harvey Newman is a member of the New York City Association for Conflict Resolution and facilitates "Practicing Consciousness for the Rest of Your Life" for Dorot's University Without Walls. We have found that there are times in many complex projects where expert conflict mediation and reflection can enhance a project's success. Harvey founded the not-for-profit Circle of Life-Mastery in 2005 and is currently active in Humanities Team.

Harvey is an ordained Interfaith minister and co-founded the Association of Interfaith ministers. He now prefers to be called an Open Faith minister. In 2004, Harvey became the chairperson of A World Alliance of Interfaith Clergy serving until 2008 when he enabled them to have their first conference of Interfaith clergy. In 2008, he became an active member of the United Nations NGO Committee for Spirituality, Values, and Global Concerns and began meditating in the Dag Hammersjold Meditation Center in the United Nations where he met Ted Schulman.

Our Story

We are a Networked Innovation Consultancy offering access to leading providers of technology, engineering, and distributed ledger (blockchain) services for the Internet of Things economy. Strategically positioned between advertising agencies and technology networks we offer a unified approach creating a greater return on investment and value for our clients. 

What we do

Our creative development framework combines cross-cultural communications, community resilience, and integral social sciences. In a globally networked economy, we understand that culture is central to a brand. Technology is driving one of the most transformative eras in history, without a map it's hard to make predictions, especially about the future.

Areas of Practice - A framework for open emergence


Without a doubt, the world is changing more rapidly than ever. Having an aligned Culture Change and IoT strategy is becoming increasingly important as new landscapes emerge. The disruptive quality of blockchain, peer-to-peer networking, and open source software is just beginning to be felt. Already new business structures called Distributed Autonomous Organizations based on blockchain-contract systems are raising millions of dollars and gaining the interest of international business and financial sectors. In manufacturing, 3D printing has opened the door for a shift from a consumer-based to a maker-based society.

Our integrally-designed framework is evolving to offer a structural approach for integrating technology across cultural, social, economic, and environmental factors.


Continuing education systems. Collaborative and gameified mindful learning.


"Internet of Money"  Distributed ledger and smart contract, strategy and implementation.


Online and "real world" Communities of Practice and local resilient communities.


"Internet of Things" Triple bottom line approach. Purpose Driven Ledger, Trim Tab Guidance.


Our full-cycle development process is founded on the understanding that as information technologists we are working with one single common element across technology, creativity, and innovation. INFORMATION.

We then ask a profound question to serve as the springboard to inform all aspects of the project. How does The Beautiful, The Good, and The True relate to what we are doing? This question then takes us on a journey through a cross-cultural comprehensive Integral map.

Through this approach, we develop an information architecture based on Art, Morals, and Science. Opening a broad perspective for the project discovery process which includes all dimensions of usability, how the project relates to the: I, We, and It (Truth).


We incubate innovation, your brand, your products, and service cycles to help realize your potential as a sustainable venture.

Project Management

Our agile holistic method creates the foundation to optimize and clarify business goals and success criteria.

Creative Direction

A transmedia creative approach. Integral brainstorming process with intent and purpose.


We understand that every point of interaction with your audience should be a positive experience.

The Value of Open Source

Is Freedom

Over 78% of businesses are now operating on open source software.

More than 50% of businesses state that they find the open source option more secure than proprietary software. The reason? Everyone is looking at the source code and using it, and what everyone uses, everyone is interested in safeguarding.

88% of businesses say that they will deploy open source sometime in the next three years. Open source has gone mainstream, Microsoft and Google are currently the largest contributors to open source projects. Given the current trend, enterprises today who haven’t embraced open source software yet will have to quickly play catchup.

Open Integration and Innovation

The central idea behind open innovation is that, in a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions (i.e. patents) from other companies. In addition, internal inventions not being used in a firm's business should be taken outside the company (e.g. through licensing, joint ventures or spin-offs).

The open innovation paradigm can be interpreted as going beyond simply using sources of innovation such as customers, rival companies, and academic institutions, and can be as much a change in the use, management, and employment of intellectual property as it is in the technical and research driven generation of intellectual property. In this sense, it is understood as the systematic encouragement and exploration of a wide range of internal and external sources for innovative opportunities, the integration of this exploration with firm capabilities and resources, and the exploitation of these opportunities through multiple channels.

Let's talk coherence, resonance,
culture, innovation, and
your business goals. 

You may not know us yet, but if you are interested in how current and emerging technology is transforming the world you probably would benefit from a discussion with us. 

We work with an amazing network of people from around the world who are helping to invent the future. We could also introduce you to some of them.


coherence.software LLC
New York | Brussels
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+1 212.217.9669


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+1 212.217.9669